Success Story
Skin Care Brand
Overview
This skin care brand, a pharmaceutical-formulated high-end simple skincare line partnered with our team and witnessed an increase in revenue through life cycle campaigns & email marketing. Our strategy
Our collaboration with the brand’s Marketing experts helped create relevant email content, only to set up a regular sending schedule based on the best performing days and times of the week.
Through strategically setting up segments based on engagement, and fixing broken flow triggers, we were able to target true potential customers and loyal fans of the brand.
We also aligned with their specialists to revamp and upgrade the layout of the email design and CTA placement for its lifecycle emails.
Strategy Meets Outcome
We planned a long-term success strategy, and the results were substantial. Overall, the brand increased email revenue by 91% in 4 months. Campaign metrics went up over 87% per KPI in 4 months.
Open rates increased by 108% in the first 3 months we onboarded and CTR had an increase of 122%
