Launching Addie's Drive-Up Grocer Business:
Emergency Email Marketing
Overview
Addie’s is a drive-up grocer who offers a grocery shopping experience–faster than traditional supermarkets and more accurate than online options.
When Addie's reached out to Strategy Maven Agency (SMA), they were just two weeks away from their highly anticipated launch. Unfortunately, their previous email marketing agency had dropped the ball, leaving them in a tough position.
Addie's needed a quick, effective plan to ensure a successful launch. With none of their transaction flows in place, we stepped in to provide a solution.“Amy Hage, you are a Maven! Thank you for everything!”-Kate, Director of Marketing at Addie’s
Our Strategy
Addie's faced several challenges that threatened to derail their launch and hurt their ability to attract and retain customers.Our first priority was to ensure that everything was set up and ready to go for Addie's launch. This included creating targeted campaigns for their waitlist and implementing transactional flows to ensure customers were properly guided through the correct funnels. Once Addie's had successfully launched, we shifted our focus to nurturing subscribers. Through email and SMS marketing, we engaged with customers, providing personalized offers, exclusive discounts, and tailored content to encourage repeat customers.
Within six months of partnering with us, Addies has seen a 410% ROI.
With ongoing list growth strategies and regular campaign planning, Addie's is well-positioned to win!
