SUCCESS STORY: Brass & Bone
Empowering Women with Small Businesses
Overview
Brass and Bone, a family-owned accessories business that sells unique and quirky pieces, joined forces with Strategy Maven after struggling with the right email cadence, producing valuable content on a consistent basis, and establishing a segmentation strategy.Our strategy
Through strategic planning, we helped Brass & Bone set up a proper cadence, implement testing strategies, establish a content calendar, and finalize list segmentation in order to ensure valuable and authentic content was sent to the right people, at the right time.
Aside from setting the foundations to a well-calculated marketing plan, understanding the target audience and what makes them tick was the real game changer.
The Right Strategic Thinking Leading to Profound Results
We helped Brass and Bone acquire more revenue in just a month, compared to the last three months prior. 
Total Revenue increased by 36%.
Open Rates increased by 38%.
Click Rates increased from 1% to 2% in just one month.
Total Click-through Rates increased by 96%.