heywell
The Challenge:
Before partnering with Strategy Maven, heywell’s email marketing had strong potential but lacked the infrastructure and consistency needed to fully support their growth.
Foundational lifecycle flows had not yet been built
Campaign cadence was inconsistent
Segmentation was limited
Email contributed under 10% of total revenue
Email, paid media, and social efforts were not fully aligned
heywell had compelling products and increasing traffic — but needed a structured lifecycle system to better convert and retain customers.
The Strategy
The Results
Email transformed from inconsistent sends into a structured, revenue-generating growth channel.
Beyond email channel growth:
35.3% overall revenue growth YoY
Structured lifecycle now contributing 8.74% of total revenue
40%+ sustained open rate
Automated revenue engine built from scratch
Performance-aligned messaging across paid, social, and owned channels
Total Email Revenue (Campaigns + Flows): $27,663.42
Compared to pre-migration revenue of $13,194.85
Email revenue increased 109.6%
Nearly 50% of revenue now generated through automation — a channel that previously had no structured flow infrastructure.