SUCCESS STORY: DEFY

Inspiring a community of athletes

Our strategy

We worked closely with DEFY to develop consistent, meaningful email content their active-lifestyle audience cared about. 

Through rigorous troubleshooting and a complete redesign of DEFY’s customer journeys and workflows, we targeted the right audience at the right time. We met them where they were at. 

By heavily segmenting DEFY’s audience and user base, we created personalized content that was valuable to their audience.

Overview

DEFY, a Black, woman, and veteran owned athletic performance e-commerce brand, joined Strategy Maven Agency after a disappointing outcome with another agency.

Fostering loyal customers.
Earning substantial results.

From August 2022 when DEFY joined us to January 2022, their return on investment speaks for itself.
Revenue from emails increased by more than 15% in less than 4 months.

Email open rate increased more than 35%.

Email click-through rate went from .02% to 2.5%.

Email Campaigns

Stop guessing what works when it comes to email marketing. Start relying on data-driven, intuitive email and SMS marketing from Strategy Maven Agency.

Next

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